|
|
|
|
|
|
|
|
| |
 EDITORIAL, CLASSIFIED & ONLINE REDESIGN  Our redesigns are catalysts for positive change. Visit the gallery to see how we've transformed publications and websites. REDESIGN WHITEPAPER A redesign is a waste of time and money if it doesn't deliver a return on investment. Download our report to learn how to make your redesign pay off, then see how four newspapers boosted readership and revenue by following our advice. INTERACTIVE TOUR See in detail how a content-driven redesign did more than make a community daily look better – it made it a better paper. RADICAL STRATEGIES FOR CIRCULATION WOES ONLINE DESIGN Read Steve Outing's interview with Alan Jacobson and learn why newspaper web sites are seriously flawed. Then see alternatives. CLASSIFIED REDESIGNS
Miami Herald
Hartford Courant Santa Fe New Mexican Yakima Herald Bakersfield Californian Brainerd Dispatch Wilson Daily Times Birmingham News Daily Press Springfield Republican The Morning Sun EDITORIAL REDESIGNS
Bakersfield Californian RepublicanAmerican The Eureka Reporter Yakima Herald Republic St. Louis Post‑Dispatch The Virginian‑Pilot Observer-Reporter The Sunday News ONLINE REDESIGNS
SunshineTimes.com
Wilsondaily.com Observer-reporter.com Reynolds at Reno Online Media Solutions Al Qarar HomePagesUSA Young Audiences of Virginia TARGETED PUBLICATIONS |
|
|
From BRASS TACKS DESIGN, November 2008  Newspapers can choose gloom, doom or a third way From BRASS TACKS DESIGN, November 2008 Repowering newspapers: Taking a lesson from Toyota and GM From BRASS TACKS DESIGN, November 2008 Barack Obama, and how he can help newspaper designers From THE POYNTER INSTITUTE, September 2008 Designing for dollars From CLASSIFIED INTELLIGENCE, September 2008 BrassTacks offers fix to boost online revenue From DULUTH NEWS TRIBUNE, September 2008 BrassTacks generates buzz for local newspaper From BRASS TACKS DESIGN, September 2008 How to save the Monday paper From EDITOR & PUBLISHER, September 2008 BrassTacks redesign could teach the big guns a thing or two From NEWSPAPER ASSOCIATION OF AMERICA, July 2008 Dressed for single-copy success at the Wyoming Tribune Eagle From VISUAL EDITORS.COM, June 2008 A “wonderful, wonderful” redesign in Cheyenne From BRASS TACKS DESIGN, June 2008 Advice for Orlando: Concentrate on content From BRASS TACKS DESIGN, June 2008 Orlando's redesign, Take 2 From BRASS TACKS DESIGN, April 2007 Eyetrack is offtrack, again From BRASS TACKS DESIGN, March 2007 Warren Buffett knocks out newspapers From BEST FRONT DESIGN, February 2007 The Orange County Register announces "the end" of print on its front page From THE POYNTER INSTITUTE, February 2007 Bringing big changes to a little place called Pocatello From BRASS TACKS DESIGN, February 2007 Never say never about newspapers From DESIGN, December 2006 A newspaper war in New Zealand From BRASS TACKS DESIGN, December 2006 Do big pictures miss the big picture by producing posters instead of useful newspaper pages? From BRASS TACKS DESIGN, November 2006 How TV books hurt newspapers by reinforcing the fear of change From BRASS TACKS DESIGN, November 2006 Design rides to the rescue of The Washington Post From BRASS TACKS DESIGN, November 2006 Critics of API's Newspaper Next don't get it From BRASS TACKS DESIGN, November 2006 Lies, damn lies and statistics: See the charts that show why now is time to redesign for revenue. From BRASS TACKS DESIGN, October 2006 New rules for newspapers From BRASS TACKS DESIGN, August 2006 How to sell more newspapers From BRASS TACKS DESIGN, April 2006 KR's experience in Phila. and San Jose suggests two new strategies for boosting readership and revenue From BRASS TACKS DESIGN, April 2006 Will the new NYTimes.com attract more visitors and advertisers? From BRASS TACKS DESIGN, March 2006 It's time to redesign the Society for News Design From BRASS TACKS DESIGN, March 2006 If newspaper markets are so different, why do most papers look so much alike? From BRASS TACKS DESIGN, February 2006 Why tabs won't play in the U.S.A. From DESIGN, Spring 2006 Prescription for boosting readership & revenue From DESIGN, Winter 2006 Does design matter to readers? From DESIGN, Summer 2005 What designers should be doing instead of chasing SND awards From SND’s’s Design Workshop , Fall 2004 A redesign is a waste of time and money if it doesn't deliver a return on investment From DESIGN, SPRING 2004 Poynter's Eye-Track research derailed From INSIDE CLASSIFIED, July 2003 Brass Tacks leads API’s first hands-on, classified design workshop From API, June 2003 Online profits would disappear without print classifieds From BORRELL ASSOCIATES, April 2003 Big changes ahead for real estate classifieds From BRASS TACKS DESIGN, April 2002 A 3-step plan to save the classified franchise From MACDONALD CLASSIFIED SERVICES, April 2002 Newspapers are losing their classified franchise to competing websites From MACDONALD CLASSIFIED SERVICES, November 2001 Designer debunks myths From DESIGN, Spring 2000 Why America was shut out of the SND judging From DESIGN, Spring 1999 So you want to redesign your paper? From DESIGN, Fall 1998 Redesign of the St. Louis Post-Dispatch From DESIGN, Summer 1998 Online classified advertising From DESIGN, Fall 1996 Online newspapers: Where's the revenue? From DESIGN magazine, Fall 1994 Maintaining the design at The Virginian-Pilot From DESIGN, Winter 1995 The publisher's perspective on the redesign of the Herald & News From DESIGN, Winter 1995 The designer's perspective on the redesign of the Herald & News From COLUMBIA JOURNALISM REVIEW,March/April 1996 New Jersey daily really downsized From BUSINESS NORTH CAROLINA, October 1993 News & Record's new design tries to grab the young and restless From DESIGN magazine, December 1990 Portland Press Herald draws on unusual inspiration for redesign |
|
|
  Read our abbreviated version of API's report. It'll only take a minute and it's worth it.>>  See the charts that show why now is the time to redesign for revenue.>>  What newspapers need to do to win in the age of the Internet.>>  A practical, step-by-step approach with examples from newspapers large and small.>>  Learn from KnightRidder's mistakes at the Inky and the Merc.>>  This online redesign is not enough to please users and advertisers.>>  Design does matter to readers, but only if it's reader driven.>>  If newspaper markets are so different, why do most papers look so much alike?>>  I wish you luck and offer some advice.>>  This overhyped trend is a non-starter for America.>>  We can make a difference, but not by chasing awards.>>  At stake is nothing less than newspapers as we know them.>>  A thousand awards a year? Gimme a break.>>  They never said higher RBS scores would sell more newspapers.>> |
|