Before & after
Editorial redesign
Prototype story
Focus group story
First week's results
City
Bakersfield, CA
Circulation
75,000
Date of redesign
March 2006
Design goals
Increase traffic by boosting visual appeal; Make classifieds easier to read and easier to use.
Headline typography
Poynter Gothic and Mercury Display
Section flag typography
Poynter Gothic
Front-end system
Mactive
