newspaper design
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newspaper redesign


API: New products

NAA: Marketing

Wyoming Press

Kentucky Press

Minnesota Press

New England Press

NAA: Single-copy

Inland: Classified

New York Press

API: Advertising


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newspaper design
classified redesigns
classified redesigns
classified redesigns
Read Steve Outing's interview with Alan Jacobson and learn why newspaper web sites are seriously flawed. Then see alternatives.
classified redesigns
classified redesigns
newspaper design
classified redesigns
Our redesigns are catalysts for positive change. Visit the gallery to see how we've transformed publications and websites.
newspaper design
classified redesigns
Bakersfield Californian
The Eureka Reporter
Yakima Herald Republic
St. Louis Post‑Dispatch
The Virginian‑Pilot
The Sunday News
newspaper design
classified redesigns
classified redesigns
classified redesigns
A redesign is a waste of time and money if it doesn't deliver a return on investment. Download our report to learn how to make your redesign pay off, then see how four newspapers boosted readership and revenue by following our advice.
classified redesigns
classified redesigns
classified redesigns
classified redesigns
See in detail how a content-driven redesign did more than make a community daily look better – it made it a better paper.
classified redesigns
classified redesigns



Brass Tacks Design

Last week NYT Publisher Arthur Sulzberger Jr. admitted that he really didn't know whether he'd be printing the Times in five years. Based on recent events, he is wise to admit what he doesn't know and to "Never say never."

Before you say "never" about newspapers, consider this:
  • Two years ago, Tony Ridder never thought he'd sell the company that bears his name.

  • One year ago, Gary Pruitt never thought he'd buy Tony's company.

  • Six months ago, Gary never thought he'd sell McClatchy's "crown jewel" – the Star-Tribune. And certainly not at a half-billion-dollar loss.

  • One year ago, Dennis FitzSimmons never thought he'd put Tribune up for sale.

  • Six months ago, Dennis never thought a qualified buyer would be so difficult to find.

  • We never thought papers like The Boston Globe and The New York Times would cut their newsroom staffs.

  • We never thought newsroom layoffs and buyouts would become as common as typos.

  • We never thought a guy named Craig and websites with silly-sounding names like "Yahoo" and "Google" could undermine our main sources of revenue. And we never thought classifieds were so important.

  • We never thought The Philadephia Inquirer (winner of 17 Pulitzers in 18 years and the biggest paper in America's fifth-largest city) would see its newsroom staff and circulation drop to the size of a secondary market.

  • We never thought we'd publish our stories for free online before we published them for payment in print.

  • A year ago, we never thought we'd see bottom-page strip ads on section fronts (unless we worked for a Gannett paper).

  • Six months ago, we never thought we'd see bottom-page strip ads on front pages.

  • A week ago, we never thought we'd see display ads on front pages.

  • We never thought newsroom raises would be tied to newspaper revenue, as they are now at the Boston Globe. (Four months ago, I suggested that newsroom salaries should be tied to circulation, never thinking that anything close would happen any time soon.

 There's only one thing we can be sure of: More Never Say Nevers TK.



big pictures
Do 6-column photos boost readership and revenue?>>

tv books
Who would have thought that TV books would lead to the end of newspapers as we know them?>>

Washington Post
Len Downie's memo calls for more emphasis on design.>>

newspaper next
Read our abbreviated version of API's report. It'll only take a minute and it's worth it.>>

lies, damn lies and statistics
See the charts that show why now is the time to redesign for revenue.>>

how to sell more newspapers
A practical, step-by-step approach with examples from newspapers large and small.>>

Knight Ridder sale
Learn from KnightRidder's mistakes at the Inky and the Merc.>> redesign
This online redesign is not enough to please users and advertisers.>>

does design matter to readers

Design does matter to readers, but only if it's reader driven.>>

newspaper innovation
If newspaper markets are so different, why do most papers look so much alike?>>

newspaper redesign
I wish you luck and offer some advice.>>

newspaper tab conversion
This overhyped trend is a non-starter for America.>>

newspaper design contest
We can make a difference, but not by chasing awards.>>

newspaper classified advertising
At stake is nothing less than newspapers as we know them.>>

newspaper design contest
A thousand awards a year? Gimme a break.>>

readership institute
They never said higher RBS scores would sell more newspapers.>>