newspaper design
 newspaper classified design
 newspaper web design
 newspaper online design
 newspaper redesign
 newspaper redesign
  
 
 XML
2007 WORKSHOPS

API: New products

NAA: Marketing

Wyoming Press

Kentucky Press

Minnesota Press

New England Press

NAA: Single-copy

Inland: Classified

New York Press

API: Advertising

WCAA

See the best front pages each morning.


newspaper design
NEWSPAPER CLASSIFIED REDESIGNS
classified redesigns
Miami Herald
Hartford Courant
Santa Fe New Mexican
Yakima Herald
Bakersfield Californian
Brainerd Dispatch
Wilson Daily Times
Birmingham News
Daily Press
Springfield Republican
The Morning Sun
classified redesigns
NEWSPAPER
ONLINE DESIGN
classified redesigns
 Read Steve Outing's interview with Alan Jacobson and learn why newspaper web sites are seriously flawed. Then see alternatives.
 classified redesigns
EDITORIAL,
CLASSIFIED &
ONLINE REDESIGN
 classified redesigns
newspaper design
classified redesigns
Our redesigns are catalysts for positive change. Visit the gallery to see how we've transformed publications and websites.
newspaper design
EDITORIAL REDESIGNS
classified redesigns
Bakersfield Californian
RepublicanAmerican
The Eureka Reporter
Yakima Herald Republic
St. Louis Post‑Dispatch
The Virginian‑Pilot
Observer-Reporter
The Sunday News
newspaper design
ONLINE REDESIGNS
classified redesigns
SunshineTimes.com
Wilsondaily.com
Mydailyrecord.com
blognewsnet.com
Observer-reporter.com
Reynolds at Reno
Online Media Solutions
Al Qarar
HomePagesUSA
Young Audiences of Virginia
classified redesigns
REDESIGN WHITEPAPER
classified redesigns
 A redesign is a waste of time and money if it doesn't deliver a return on investment. Download our report to learn how to make your redesign pay off, then see how four newspapers boosted readership and revenue by following our advice.
 classified redesigns
TARGETED PUBLICATIONS
classified redesigns
The Flagship
help@home
Stars & Stripes
classified redesigns
INTERACTIVE TOUR
classified redesigns
 See in detail how a content-driven redesign did more than make a community daily look better – it made it a better paper.
classified redesigns
RADICAL STRATEGIES FOR CIRCULATION WOES
classified redesigns
The Herald & News
money, sexes, tech & stuff
Sunday Post-Dispatch


SEPTEMBER 2008

BrassTacks offers fix to boost online revenue

By Joe Michaud,
Classified Intelligence

Designer Alan Jacobson is clearly frustrated with U.S. newspapers in general, especially their online strategies.

"Nobody's doing it right and they're not willing to admit that their products don't work. They've have been at it 15 years and they can't get out of single-digit percentages (of total company revenue)."

…So what would he do with a newspaper web site if he had his way?
  • Change the home page to provide a mere "taste" of all the content, rather than giving it all away on a single page. This will force users to interior pages where larger ads can be served up.
  • Change the way we display advertising. To be effective, advertising needs an uncluttered environment. Ads should be displayed prominently on interior pages, rather than competing with editorial content on the homepage.
  • Change the way we charge, from CPMs to CPCs – like Google.
To read the complete interview, visit classifiedintelligence.com

See a read a critique of nytimes.com



  
 


 
 

big pictures
Do 6-column photos boost readership and revenue'>>

tv books
Who would have thought that TV books would lead to the end of newspapers as we know them'>>

Washington Post
Len Downie's memo calls for more emphasis on design.>>

newspaper next
Read our abbreviated version of API's report. It'll only take a minute and it's worth it.>>

lies, damn lies and statistics
See the charts that show why now is the time to redesign for revenue.>>

how to sell more newspapers
A practical, step-by-step approach with examples from newspapers large and small.>>

Knight Ridder sale
Learn from KnightRidder's mistakes at the Inky and the Merc.>>

nytimes.com redesign
This online redesign is not enough to please users and advertisers.>>

does design matter to readers

Design does matter to readers, but only if it's reader driven.>>

newspaper innovation
If newspaper markets are so different, why do most papers look so much alike'>>

newspaper redesign
I wish you luck and offer some advice.>>

newspaper tab conversion
This overhyped trend is a non-starter for America.>>

newspaper design contest
We can make a difference, but not by chasing awards.>>

newspaper classified advertising
At stake is nothing less than newspapers as we know them.>>

newspaper design contest
A thousand awards a year' Gimme a break.>>

readership institute
They never said higher RBS scores would sell more newspapers.>>