Before & after
20 more banners
Real estate cover
210,000 daily circ.
Peggy Blevins, Classified advertising manager
1. Rebrand classified to include other newspapers owned by the Omaha World-Herald in western Iowa and throughout Nebraska. This will allow for intergration of online classified listings for all the World-Herald's newspapers under a single brand.
2. Develop a visual style for the classified banner to increase the number of people who look at the section every day.
3. Improve legibility, navigation and user-friendliness.
4. Increase the visual appeal of the automotive, recruitment and real estate sections to match the visual sophistication of the news sections.