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Resources:
Design tips Stories Redesigns: Hartford ctnow.com Omaha Santa Fe Birmingham Springfield Newport News Pittsburg
ctnow.com’s goals Before redesign Typical websites: Yahoo Newspaper Prototype A: Home page Click Careers Careers page Click Autos Cars.com page Prototype B: Home page Click Careers Careers page Click Autos Cars.com page Final Prototypes Focus groups  ctnow.com Hartford, CT
Nancy Stimac, Classified Advertising Director |
 GOALS 1. Establish a common interface for all classifieds, to reduce the brand confusion created by third-party verticals, such as cars.com. 2. Create a more intuitive, quicker and easier-to-use navigation system. 3. Emphasize simplicity and ease of use, rather than offering dozens of links on every page – the common practice of most commercial and newspaper websites.
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