newspaper design
classified design
web design
online design
newspaper redesign
classified redesign







ctnow.com
Hartford, CT
Nancy Stimac, Classified Advertising Director




FOCUS GROUP RESULTS

1. Awareness of ctnow.com was not pervasive.

2. Of those familiar with ctnow.com, few knew that it had more listings than the print product, so the in-paper marketing message was changed to emphasize that ctnow.com classifieds offer more listings than The Hartford Courant's classifieds.