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Resources:
Design tips Stories Redesigns: Hartford ctnow.com Omaha Santa Fe Birmingham Springfield Newport News Pittsburg
  ctnow.com’s goals   Before redesign   Typical websites:   Yahoo   Newspaper   Google   Prototype A:   Home page   Click Careers   Careers page   Click Autos   Cars.com page   Prototype B:   Home page   Click Careers   Careers page   Click Autos   Cars.com page   Final Prototypes   Focus groups ctnow.com Hartford, CT
Nancy Stimac, Classified Advertising Director |
FOCUS GROUP RESULTS 1. Awareness of ctnow.com was not pervasive. 2. Of those familiar with ctnow.com, few knew that it had more listings than the print product, so the in-paper marketing message was changed to emphasize that ctnow.com classifieds offer more listings than The Hartford Courant's classifieds. |