1. Co-brand print and online classifieds
2. Make classifieds easier to read
3. Make classifieds easier to use
4. Promote classified products
5. Increase appeal of classified products
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Resources:
Design tips Stories Redesigns: Hartford ctnow.com Omaha Santa Fe Birmingham Springfield Newport News Pittsburg
Springfield’s goals
Before redesign: Online Prototype 1 Prototype 2 Prototype 3 Prototype 4 Promotional ads Automotive covers Wheels section Wheels promos Employment covers Real estate cover  Union-News Springfield, MA
92,000 daily circ. Maureen Thorpe, Classified Advertising Manager |
GOALS
1. Co-brand print and online classifieds 2. Make classifieds easier to read 3. Make classifieds easier to use 4. Promote classified products 5. Increase appeal of classified products |