newspaper design
classified design
web design
online design
newspaper redesign
classified redesign

The New Mexican

Santa Fe, NM
26,000 daily circ.

Laura Harding, Classified Operations Manager


1. Make classifieds easier to read (by improving legibility) and easier to use (by improving navigation)

2. Create a new design for the main banner that is simple and distinctive with Santa Fe style

3. Main banners should be attractive in both color and black and white

4. Redesign promotional messages to reflect the new design