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classified redesign

News from Brass Tacks

Society for News Design names "World's Best-Designed Newspapers;" Brass Tacks' designs appear prominently

In February 2000, judges for the Society for News Design's annual competition considered only four U.S. metro dailies* for the honor of "World's Best Designed Newspapers."

Brass Tacks Design created the design of two of them; We provided tech support for three.

* The New York Times, the Detroit Free Press, the St. Louis Post-Dispatch and The Virginian-Pilot.

Brass Tacks delivers first eMovie™

InfiNet, the nation's leading provider of Internet services to newspapers commissioned the first eMovie™ ever created. InfiNet used the eMovie™ to help sell their services to Times Mirror, publishers of the Los Angeles Times, Baltimore Sun, Long Island's Newsday and The Hartford Courant.

New design for InfiNet's Web site

In addition, Brass Tacks Design has delivered a comprehensive redesign of Infinet's Web site. Infinet is owned by Knight Ridder, Gannett and Landmark Communications, and serves the readers of more than 200 daily newspapers. Visit the site at

The Hartford Courant's online and print classifieds get a revolutionary makeover

Abandoning conventional wisdom, The Hartford Courant launched new designs for their print and online classifieds with a single visual brand and navigation system to fortify their franchise. The bold new look unites print and online classifieds, setting both apart from editorial content in print and at the Web site. The new designs feature easier navigation, enhanced legibility and dramatic use of imagery.

The Daily Herald redesigns to tackle the tough Chicago market

From its base in Chicago's affluent northwest surburbs, the Daily Herald in Arlington Heights launched a new design created by Brass Tacks. This design will build on the Daily Herald's superior local report by providing an easier-to-use format.

The Omaha World-Herald sports a new design on a new press

A bright, sparkling newspaper greated the readers of the Omaha World-Herald, thanks to new presses and a new design from Brass Tacks. Construction of the new press facility was completed on schedule for launch on September 1, 2001.

The Tribune Co.'s Daily Press gets help from Brass Tacks

Brass Tacks Design completed a redesign of the classified section of the Daily Press in Newport News, VA. Brass Tacks also provided advice for the redesign of the editorial product. Both redesigns were prompted by the Daily Press' upcoming conversion to the 50-inch web. Brass Tacks Design launched the first redesign in America on the 50-inch at the North Jersey Herald & News. Brass Tacks also helped the York (PA) Daily News and St. Louis Post-Dispatch with their 50-inch web conversions.

Redesign completed for The Herald

Brass Tacks Design completed a redesign of The Herald in Everett, WA. Focus groups were conducted to gather information before the design work began. Implementation was completed in February 2000. The Herald is owned by The Washington Post Company.

Build circulation or die

Brass Tacks Design unveiled prototypes and discussed circulation-driven designs for the St. Louis Post-Dispatch, North Jersey Herald & News, and Stars & Stripes at the Society for News Design's convention in Philadelphia.

Crain's Detroit Business launches it's first redesign

For its 15th anniversary, Crain's Detroit Business launched a new design by Alan Jacobson and Eric Seidman of Brass Tacks Design. Focus groups conducted prior to the launch were unanimous in their preference for the new design over the old.

Seattle Post-Intelligencer gets new design with the help of Brass Tacks

John Stackpole, Brass Tacks Design's Director of Technology, led the effort to reformat the PI's legacy mainframe-based Atex NewsLayout pagination system. This allowed the P-I to use its new design to a competitive advantage.

Up and running at The New York Times

Brass Tacks' Director of Technology John Stackpole wrote the formats to implement pagination with Atex's EdPage full-page layout system at The New York Times. His work included duplicating the complex and sophisticated design of The Times, automating the updating of page folios, providing comprehensive format documentation and conducting training for their editors.

Circulation gains in St. Louis

In St. Louis, daily circulation is up, reversing a decade-long trend in which the Post-Dispatch lost 100,000 daily circulation. AME Bob Rose tells us the redesign is directly and solely responsible for the turnaround. When Brass Tacks Design launched it's new design for the Post-Dispatch Nov. 3, hundreds called that day to say they preferred the new Post 2-to-1 over the old. Brass Tacks Design helped Post-Dispatch editors deliver a newsier, more local paper by combining the efficiencies of Atex News Layout with the flexibility of QuarkXPress. Brass Tacks Design also helped the paper convert its imaging from Scitex to Postscript, adding three hours to the editorial color deadline.

"Brass Tacks Design gave us the design to be a better newspaper and the tools to make us better editors. Our redesign not only has changed the way the paper looks, but it is a cornerstone for changing the way everyone in the newsroom works. Brass Tacks Design helped us redesign quicker than almost anyone in the company thought possible." – AME/Graphics Bob Rose

New look for The Intelligencer

Along with Design Editor Michael Sean Walsh, Brass Tacks Design launched a redesign of The Intelligencer in June 1997. This redesign reflects Doylestown's colonial heritage and the busy lifestyle of the people living in this bedroom community north of Philadelphia.

"Our new design is cleaner, neater and better-organized. But what astounds me is that our desk now does things – good things – it never did before, as if Brass Tacks Design built something into the design that makes people more creative." – Executive Editor Lanny Morgnanesi

Knight-Ridder gets boost from Brass Tacks

Brass Tacks Design completed it's first project for Knight-Ridder in April 1997: the redesign of the Post-Tribune in Gary, IN. Editor Mark Lett says single-copy is up as a result of our redesign. We successfully launched the redesign despite a ferociously tight deadline and a deeply troubled newsroom front-end system.

"Brass Tacks Design enabled us to meet our three redesign goals: to create a high-impact, newsy look; to meet a tight deadline; and to improve the relationship between editors and computers so we could produce the design efficiently. Brass Tacks Design's technical support was essential to the design's launch and continued success." – Editor Mark Lett

Newhouse gets help from Brass Tacks

Design and systems expert Alan Jacobson wrote SII formats to support the upcoming redesign of The Patriot in September 1995. All formats were written in STYL/Plus to support Harrisburg's INL pagination system.

"Alan could not have been more helpful or efficient in bringing our redesign to conclusion." – Executive Editor John Kirkpatrick

The New York Times

Seattle Post-Intelligencer

The (Harrisburg, Pa.) Patriot

Click on any image to see more.

The Virginian-Pilot, Norfolk, VA

St. Louis Post-Dispatch

The Herald & News, Passaic, NJ

Portland Press Herald, Portland, ME

Post-Tribune, Gary, IN