newspaper design
classified design
web design
online design
newspaper redesign
classified redesign






ASSUMPTIONS

1. Marketing information in the banner helps customers place orders for ads.

2. Full-page index directs readers to the page they’re looking for.

3. Numerical classifications help readers find the category they want.


STRATEGIES

1. Include people as much as possible – in the main banner, house ads and classification headings – to increase the appeal of the section.

2. Prominently display testimonials on main classified page.

3. Increase use of process color.

4. Simplify the old marketing information in the banner.

5. Increase size of numbers in classfication headings to enhance navigation.

6. Include useful editorial content throughout the classified section to boost readership.


Before & after



Click here to zoom in or see highlighted list at left to select more examples.