The digest serves these functions: It increases
the element count on the page; it places more emphasis on local content
by separating it from Pittsburgh and national stories; it provides more
space for local content.
On the new page, the Wild Things story is enhanced
with a box that shows both players mentioned in the story, a description
of each player and a summary beneath the headline that puts the shortstop
search in context.
This photo originally appeared in black and white
on an inside page. Putting it on the
front in color is part of the
Observer-Reporter's strategy to emphasize local news.
Unlike the section flag on the old page, the
new section flag provides ample space for promos of various sizes and
shapes. This provides another opportunity to include national sports on
the page while freeing up display space for local stories, which is part
of the Observer-Reporter's strategy to emphasize its competitive advantage
superior local news coverage.
The Observer-Reporter is a 40,000-circulation daily newspaper serving Washington and Greene counties in southwestern Pennsylvania.
The paper has two kinds of readers longtime residents of the small mining towns that dot the region and newcomers from Pittsburgh who prefer the lower taxes and suburban setting that Washington County offers.
To meet the needs of both kinds of readers, the Observer-Reporter must
provide complete coverage of local news and a comprehensive report of
national and international events. The redesign includes tools to help
achieve this goal digests of national news and national sports
free up most of the front page and sports front for local news.
To grow its circulation, the Observer-Reporter must compete head-to-head with the Pittsburgh Post-Gazette, which is published just 25 miles to the north. It must convince newcomers who are more oriented toward Pittsburgh and the Post-Gazette to switch to the Observer-Reporter for its more thorough coverage of Washington County news.
To succeed, the Observer-Reporter must offer a superior local report and
a concise, yet complete, wire report. And it must provide both without
the resources of its competitors.